The sport has less media coverage and prize money than many rivals. Three new projects are competing to raise its profile beyond the Games.
Source link : https://www.ft.com/content/bea292f5-302a-444f-bb69-b2ca9cd682f4
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Publish date : 2024-08-01 11:47:51
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Can athletics win a big audience outside the Olympics? – Financial Times
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